MRS JAMES RECOMMENDS

K-BEAUTY, MAKEUP & LIFESTYLE BLOG

FERMENTED SKINCARE: WHAMISA ORGANIC SEA KELP FACIAL SHEET MASK




Sake eye creams, sea kelp face 'sheets' and beauty mists made with fermented porridge oats are just one of the many amazing beauty trends to come from the Far East. Sake, oats and fermented herbs are among new 'miracle' ingredients. Powder cleansers that turn into creamy foam are huge beauty trend the past few years. Masks made of coconut jelly or sea kelp are also one of these big trends from Asia that I happen to love! But today I’m going to share an amazing mask I know you beauty fanatics will love— The Whamisa Sea Kelp Facial Sheet Mask.

FERMENTATION has to be one my favourite K-Beauty trend that I’ve discovered earlier last year. It is a processing method that we were more familiar with cheese, wine and my fave kimchi, fermented skin care continued to take the beauty industry by storm. The fermentation process intensifies the nutrient content. It helps to break down ingredients for improved absorption, creates an environment where less preservatives are needed, and is considered the next horizon in natural skin care. The fermented ingredients also act a natural preservative, so no extra chemicals are needed.  I was lucky enough to discover this amazing fermented brand  “Whamisa” from Glow Recipe, a lovely site that curates only the best natural Korean beauty products! Basically, one of my favourite destinations where I get my K-beauty fix! Whamisa is truly one of the pioneers of fermented cosmetics in Korea. It’s really a wonderful brand that prioritises efficacious natural ingredients and they are truly passionate about the ingredients they source and the products they create. 


WHAMISA, BIT ABOUT THE BRAND…

The merge of all times, between Nature and Science!  It’s a unique blend of natural organic ingredients and Korean fermentation technology has taken the world by storm. Whamisa’s organic skincare line has been developed through years of research for the minimisation of natural ingredient damage, stubbornly adhering to the materials closest to nature and optimised to the human body. Harmful chemical ingredients such as synthetic preservatives, artificial surfactants, sterilisers, oxidation stabilisers, artificial colours, synthetic artificial fragrance, etc., absolutely do not suit the philosophy of Whamisa. BDIH (Germany) Standards and Eco-Cert (France). 

Jun-man Park, the CEO of Whamisa, has been working with fermentation in skincare since 1992.  He said:  “Fermentation is a metabolic process where carbohydrates and sugars are converted to skin-loving enzymes and amino acids via the growth of 'good' microorganisms like lactobacillus. While extensive research on fermentation in skincare is just starting, there are already studies that show the bio-availability of skin care products are increased when fermented, as ingredients are 'broken down' into smaller, more easily absorbed molecules. Fermentation also helps to increase the nutrient density and concentration of ingredients, by breaking down the molecular structure of ingredients - for example, wine has several times the antioxidant content of grapes. It also helps to preserve the effectiveness of active ingredients and allows for formulas to use fewer preservatives as fermentation removes bad bacteria “.


THE WHAMISA ORGANIC SEA KELP FACIAL SHEET MASK, WHY I’M OBSESSED…

So from what I discovered from the lovely ladies behind Glow Recipe, Sarah and Christine :The Whamisa labs wanted to create a treatment using sea kelp, after hearing that female divers from Jeju island kept their skin soft by using this marine botanical.  These divers called ‘Haenyuh’, dive into the oceans daily to harvest pearls from the deep, and because of rigors of their profession, their skin can easily get rough and dry. Sea kelp is extremely nutrient and mineral dense, and Whamisa uses only pure 100% sea kelp for their sheet masks! Isn’t that amazing? Now this is a funny story. I remembered one time while I was having a vacation back home in the Philippines, I saw this Korean lady with milky white and glowy skin by the beach ( A lot of Koreans are living in the Philippines especially my hometown Cebu btw). Now this lady was actually picking up the seaweeds and placed it on her face! That time I was so curious and also tried it myself haha. It’s so hydrating, gave me a soothing effect and my skin was super smooth! Salty but smooth ha! Kelps are the large type of seaweeds by the way. Now, it really made sense! Now this mask is $14/sheet, and quite pricy for just one use but DAM I’m sold by the results and the ingredients list! 







THE INGREDIENTS LIST: As you can see below, this Whamisa mask is full of seaweed and plant extracts.

Laminaria Japonica, *Aloe Barbadensis Leaf Extract, Laminaria Japonica Extract, *Lactobacillus/Aloe Barbadensis Ferment Filtrate, Serenoa Serrulata Fruit Extract, Angelica Polymorpha Sinensis Root Extract, (-)-alpha-bisabolol, Trigonella Foenum-Graecum Seed Extract, Natto Gum, Leonurus Sibiricus Flower/Leaf/Stem Extract, Dioscorea Opposita (Wild Yam) Root Extract, *Camellia Japonica Seed Oil, *Centella Asiatica Extract, *Argania Spinosa Kernel Oil, Anemarrhena Asphodeloides Root Extract, *Bambusa Vulgaris Leaf/Stem Extract, Chlorella Ferment, *Avena Sativa (Oat) Kernel Extract, *Corylus Avellana (Hazel) Seed Oil, Angelica Keiskei Leaf/Stem Extract, Citrus Junos Fruit Extract, Royal Jelly 0.05, **Paeonia Suffruticosa Root Extract, Xanthan Gum, **Scutellaria Baicalensis Root Extract, Plantago Asiatica Extract, **Glycyrrhiza Glabra (Licorice) Root Extract, Adenosine, Lavandula Angustifolia (Lavender) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Cymbopogon Schoenanthus Oil
*Certified Organically Grown **Natural Preservative Ecocert


This amazing sheet is drenched with ingredients, as you could see, like fermented Aloe Vera and sea kelp, and also Camelia Oil, Zuzu, Bamboo and Yam to help hydrate, brighten and tone skin. It’s been clinically tested for to hydrate skin for 72 hours after just one use and also visibly improves fine lines, uneven skin tone and texture. 

Whamisa products are also free of parabens, synthetic dyes and fragrances. Another thing that separates this from the typical water and glycerin cotton sheet mask is that this sheet is made entirely of laminaria japonica, otherwise known as sea kelp. Sea kelp itself can help aid in moisturising the skin, so what a perfect, clever delivery system for all of those top notch skin nourishing ingredients isn’t it? Now there are 2 sheets in the sachet—one for the upper part of the face and one for the lower which means it makes fitting it onto your face easier. The smell reminds me of home by the beach and has that distinct  tea-ish, seaweed smell to it , but not too overpowering you want to vomit. Now, I LOVE seaweed! I eat everything that has seaweed on it (Korean and Japanese food yum) or put seaweed on all the food I eat! Seaweeds are LOVE. So not bothered by the smell really. The kelp mask is quite thick and laden with serum and quite slippery so try to be careful in taking it out from the package. The fact it’s slippery is a good thing because that means it’s heavily concentrated.


 Once I applied the mask, it was really cooling and soothing! PRO TIP: I usually put this kelp mask in my “beauty” refrigerator for an hour before using it.  When I cleanse my face with warm water, my warmed up skin is prepped to maximise absorption of the rich botanical extract nutrients. The cooling sensation after being in the refrigerator will serve to soothe and calm your skin. Then I softly pat the excess essence in the pouch and the mask on the neck and hands. The kelp mask adhere very well to my skin! It is perfect for my winter wind, irritated dry skin, and again it’s remarkably refreshing! I might have to get a million of these as this would be so amazing during the summer! Imagine me outside under the sun putting one on, just reminded me of that lovely memory by the beach with that lovely Korean lady! In fact, this is just so perfect for prepping for holiday-ready skin or even just an indulgent weekend at-home facial.

After removing the mask (15-20 mins) my skin was noticeably smoother, bouncier and unbelievably hydrated and soothed (Note: Be careful not to leave the mask on for more than 20 minutes to avoid any excess drying of the mask).

I mean really, seriously, SMOOTH! And really, seriously, HYDRATED. This is the part of writing this bloggie I love the most, because I’m discovering new HG products that I wouldn’t otherwise have. If not for this bloggie and obsession with K-Beauty, I would probably be lulled into a comfort zone. As always, Whamisa has top quality ingredients and absolutely stellar results and no wonder it has to be one of my go-to Korean skincare brand. I can see this year, Water-free cosmetics or skin care lines like Whamisa (whose collection relies on essential oils and plant extracts to hydrate the skin) will explode over the next decade!

You can get this amazing organic sea kelp mask at  Glow Recipe for $14/sheet. It's their bestseller!






So have you tried this new generation sheet mask before and fermented skincare? 
What are your Korean Holy grail products? Seriously, tell me. I want to buy ALL of them. 






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