“When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”— GWEN STEFANI

Artist/Designer collaboration with beauty brands are always fun isn’t it? It’s indeed a smart tactic to get fans to buy but they don’t always really excite me to the point of buying the products straight away. Well, it was quite different when I heard about the powerhouse, makeup brand Urban Decay teaming up with my ultimate music and fashion icon, Gwen Stefani. I was SUPER excited! 

Gwen Stefani has to be one of those women that even if her style isn’t your cup of tea, you still have to admire her for being creative and unique. I have seen her style evolution from Sporty No Doubt singer to Glamorous Designer/Singer/TV Host. To me, she represents fun and individualism in both fashion and makeup. Gwen Stefani's hair has been just about every colour in the book: blue, pink, blonde... the list just goes on and on. And her wardrobe has been just as vibrant. When she first hit the music scene in 1986, the singer was known for her sexy grunge aesthetic. While she maintained this style throughout the '90s, she slowly started to transform into a much more glamorous star. By the time she launched her clothing and accessories line L.A.M.B. in 2003, Stefani was a platinum blonde, favouring more minimalist and monochromatic ensembles on the red carpet…From bindi princess to glamour goddess, she has been always a trend-setter and on point with her makeup. Rocking retro glamour, with either a statement red lip with neutral eyes or smokey eyes with a nude, shiny lip, I’ve always admired her beauty game! She’s in her 40’s but looks so much younger, and instead of putting fake tans or baking in the sun like what most celebs would do, she embraces her paleness, and it really shows in her skin’s radiance. 

So for me the collaboration is a match made in Makeup heaven.  Urban Decay is really a fun and edgy brand that always ends up taking my money because they truly make amazing really good-quality products. I have all the NAKED palettes but I still can't miss this limited collection--combining my love for Gwen Stefani and UD, I knew I just need to have it. Wendi Zomnir (cofounder of Urban Decay) spent hours and hours at Stefani's house, talking all things makeup and designing the collection. Stefani had a hand in everything, from the shades to the packaging to the formulas. "There are so many celebrities who don't know what their makeup artist put on them, in their downtime they don't really wear makeup ... [but] it's important to her (Gwen)," said Zomnir, which is why this collaboration is a such a great fit. 

UD carefully crafted the shadows with Gwen, filling a void by creating the exact shades she always wished she had in her collection. In the end, they loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate these signature looks for yourself. 
Here’s a rundown of the shades as described by Urban Decay. As you can tell, the ones she chose are all named after something personal to her, which is a nice touch. Also, note: the No Doubt quote/song title on the mirror that reads “Magic’s in the makeup!”

* Blonde (Gwen’s hair obviously): pale beige with pink iridescent shift
* Bathwater (a No Doubt song): pale beige with gold pearl
* Skimp (a Gwen pick from the existing UD shadow range): pale nude satin
* Steady (a reference to the No Doubt album “Rock Steady”): medium rose with metallic         
        gold shift
* Punk (the music genre she first got involved in): Reddish brown matte
* Baby (A nod to her fashion line L.A.M.B.): cool metallic rose
* Anaheim (Gwen’s hometown): light taupe-brown matte
* Stark (a Gwen pick from the existing UD shadow range): nude pink matte
* Zone (an homage to the song “Danger Zone”): medium brown matte
* Serious (A Gwen song during her solo career): smoky gray with iridescent floating pearl
* Pop (Gwen’s current music genre): pale coral with iridescent sparkle
* Harajuku (one of Gwen’s style influences): metallic blue-pink with
        iridescent micro-shimmer 
* Danger (Gotta love a bit of danger!): deep metallic royal blue with blue micro-sparkle
* 1987 (the year No Doubt came to be): bright metallic yellow-gold

* Blackout (a Gwen pick from the existing UD shadow range): blackest black matte


I know that the neutrals might spell “BORING” to some but honestly if it would be the same crazy colourful, bright colours like from the VICE palette, it wouldn’t be very authentic to Gwen’s style. Like I said, Gwen is known for her statement red lips with a neutral eye or a smokey eye with nude, glossy lips. Formula wise, I find the shades are very easy to blend and the mattes like Punk, Zone, Stark and Anaheim are amazingly creamy. Shades best suited for doing a bright lid, contoured crease plus highlighter look. Most of the shades are very wearable and so practical to wear everyday. Different finishes like iridescent, pearl, matte and metallics make the neutrals more interesting. 

I must say DANGER is probably one of my most faves! It’s gorgeously sexy, love pairing it with a dark metallic, glittery navy blue liner and finish it with a nude lip. The pigmentation is what you’d expect from Urban Decay- excellent! As for longevity, it’s long lasting especially when you put an eyeshadow primer, makes it really pop. Overall, this is a very high quality palette, amazing packaging (which was inspired by Gwen’s love of black-and-white graphic prints and antique gold accents) and if you work with neutrals a lot, you’ll likely get a lot of use out of this palette.

So will you be purchasing the Urban Decay Gwen Stefani Palette this X-mas? 

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